How to maintain Mr. Juicy as the market leader in the Hong Kongs Essay

How to maintain Mr. Juicy as the market leader in the Hong Kongs chilled juice market - Essay Example The health conscious nature of the company was reflected in in 2003, when Mr. Juicy introduced a new formulation, adding vitamins A, D, E and soluble fibre. The mascot has evolved from "Mr. Juicy Fresh" to "Mr. Juicy Fit". In 2005, Mr. Juicy Fit undergoes a packaging revamp exercise, in which the product attributes for health elements are highlighted. This illustrates that A.S.Watson group has been transforming Mr.Juicy according to the market needs to some extent. At the same time, fruit graphics are employed to enhance the wholesomeness of the brand. However to continue its leading position there is a strong necessity to formulate management strategies. It also require strong marketing plan and an exercise to analyse the existing problems or weaknesses so that the opportunities and strengths can be maximized. The channel stewards should be introduced which will take care of customer needs immediately. Internet marketing plan has to be generated which reduces its cost of supply to t he customers. The feed back of the customers has to be accurate and timely to make necessary improvements. Improvement plan has to be made keeping the future issues in mind. Keeping these in view an exercise has been made to prepare a management plan with a major objective of maintaining the number one position of Mr. Juicy in Hongkong market. The A.S. Watson Group is a leading company that produces and markets a full range of fruit juices, soft drinks, tea and cooling drink products in Hong Kong and the Mainland. With a history dating back to 1828, the A.S. Watson Group has evolved into an international retail and manufacturing business with operations in 36 markets worldwide.   At present, the Beverages Division operates two plants, producing bottled and canned soft drinks, and fruit juices. Among the major brands marketed by the company are: Sunkist, Mr. Juicy, Watsons cordials and mixers, Crystal Spring teas, and Sarsae carbonated drink and MJ cooling drinks in

Humanistic Approach, Leadership and Motivation, Machiavelli, and Essay

Humanistic Approach, Leadership and Motivation, Machiavelli, and Conflict Resolution and Vision - Essay Example Humanistic Approach, Leadership and Motivation, Machiavelli, and Conflict Resolution and Vision. Specifically, I learnt that leaders may be born or made. This research helped me understand examples of leaders who are born with power and leadership and those who are made leaders. I also learnt that motivation is crucial in enhancing work performance, productivity, and satisfaction. I believe that this class has increased my knowledge in management. I will use this knowledge to impact those around me by helping them understand human behaviours and how they can foster motivation and effective leadership. Humanistic Approach Humanistic management is the process through which different streams of humanisms are linked or connected. It focuses on the field of economics and business as the primary force that drives the society. The humanistic approach to management helps to understand human beings as absolutely self-serving or independent individuals. We understand the concept of humanistic management on the basis of three dimensions. The first thing is that human beings deserve and exp ect their dignity and worth to be respected under all circumstances. Secondly, businesses and organizations must embrace ethical decisions that promote the well-being of employees and staff members. The last thing is that embracing corporate responsibilities is crucial in strengthening and maintaining an ongoing relationship with the stakeholders. According to Murray, Markides and Galavan (2008), it is appropriate to apply human approach in business context where dignity and respect of every individual is the foundation that builds and maintains interpersonal interaction. This approach helps the management to embrace every individual in the organization regardless of where he comes from or what he owns. The integration of ethical reflection into the business is the key process from which effective and quality decisions are made. The solitary managerial decision on where an action is ethically sound depends on the humanistic approach to management. However, the approach may not be ap propriate in providing excessive freedom. It is important to note that, the humanistic theory make some assumptions about human nature, which are not accepted as solid or complete. One cannot adequately argue that every individual should be given freedom to choose what he wants or not. This is because some people may make negative choices even when right solutions are staring at them. These facts plague the humanistic approach to management and therefore establish the need to offer sufficient guidance for positive change to occur. Still, it may not be appropriate when managers are mean and misunderstand how their employees perform their assigned duties. When managers treat their employees like this, they get depressed and sad and thus become unproductive in the workplace. Since humanistic approach to management is based on the self and client centred therapy, then it benefits people to discover and identify their personal capacity that stimulates self-assessment and self-development . This approach creates a ground for people to understand their strengths and work hard to improve on their weaknesses. However, this approach requires people to understand the root of their problem before building or fixing the solution. With this, this approach may not perfectly work for everyone since some people may be threatened and challenged to find out the root cause of their problems. Still, this approach regards that human beings must understand that they are hold